GUM. THE SOCIAL
NETWORK OF THINGS.
A way to attach digital messages to barcodes, turning physical things into social pinboards.
HOW DOES GUM WORK?
Gum is an iPhone app that lets you stick messages to any barcode for others to discover. You can read what others have said or leave a response.
SCAN
Use the app to scan any barcode you choose. It could be a tin of beans or your brand new laptop.
STICK
Got something to say about the drink you're having or the shoes you just bought? Just fancy leaving your mark on a pack of cookies? Speak your mind and let others discover it.
SHARE
Once you’re done, post the Gum and it will be available to anyone else in the world who scans the same barcode!
POP
If someone else adds a comment to a product that you Gummed, you get notified with a Pop sound for instant aural feedback.
HOW IT GETS USED
CONVERSATIONS ON COMICS
Stick some thoughts, ideas
and opinions on comics you
love or hate
torture-porn to murder-porn in just two issues. Dark twisted and not for me
The Joker and Harley Quinn's backstory.
There. You now have enough reason to check this comic book series out.
Scan with GUM to join in
POEMS ON PRODUCTS
Teachers in Texas asked their
pupils to write a Haiku about
Cheetos and stick the results
onto the pack
Hot Cheetos Haiku - Midnight snack attack, Thumb and forefinger stained red, The Cheetah wears shades.
Cheetos behind glass
they shine with a holy light but I’ve no quarters.
Scan with GUM to join in
NOTES ON NOVELS
See what other people are saying about the action and add your reaction
Cowboy Noir
Short story.
Unwanted boy grows into wanted man.
Stories within a story, a book with an intermission. Pick me up get stuck in
Scan with GUM to join in
RECENT GUMs
695
Jebfkekd
Woooooow-Wally
I love this book!
This lotion has helped me cope with my life problems! Once I started using Aveeno daily moisturizing lotion, my life has never been the same. Every day, I would come home depressed and angry, until I saw my handy dandy Aveeno lotion. I would immediately whip out my spoon, put it under the squirt nozzle, and fill up that spoon as high as it will go! Once I stick it in my mouth, I slowly move around the smooth, rich cream within my mouth. Once my thirst is quenched, I swallow so my hunger is quenched as well. Thanks Aveeno!
Some mad watet. Quenches your thirst well
Love it
They are salty
One more for the road
Hey you
Fresher
Spirit Walker is one of the best books i have ever read!
I just started this book, but so far I like it!
This book is funny!!
Mmmmmm
This newspaper was abandoned at a pub near Borough Market.
Brittany, I disagree with your disagreement, and will dock you some points.
Oh hey
Effe, i disagree
Im all about life. Thats why I eat a bowl of life a day. Life on the spoon, gonna eat it soon.
WE WANTED A WAY FOR PEOPLE TO INTERACT WITH THE DIGITAL SPACE AROUND PRODUCTS IN A MORE PHYSICAL AND PLAYFUL WAY.
Gum is at an early stage. We don’t have accounts, we don’t have geolocation, we don’t have integrations with other social networks - and maybe we never will.
