GUM. THE SOCIAL
NETWORK OF THINGS.

A way to attach digital messages to barcodes, turning physical things into social pinboards.


HOW DOES GUM WORK?

Gum is an iPhone app that lets you stick messages to any barcode for others to discover. You can read what others have said or leave a response.

SCAN

Use the app to scan any barcode you choose. It could be a tin of beans or your brand new laptop.

STICK

Got something to say about the drink you're having or the shoes you just bought? Just fancy leaving your mark on a pack of cookies? Speak your mind and let others discover it.

SHARE

Once you’re done, post the Gum and it will be available to anyone else in the world who scans the same barcode!

POP

If someone else adds a comment to a product that you Gummed, you get notified with a Pop sound for instant aural feedback.

HOW IT GETS USED



CONVERSATIONS ON COMICS

Stick some thoughts, ideas
and opinions on comics you
love or hate

torture-porn to murder-porn in just two issues. Dark twisted and not for me

The Joker and Harley Quinn's backstory.

There. You now have enough reason to check this comic book series out.

Scan with GUM to join in

 

POEMS ON PRODUCTS

Teachers in Texas asked their
pupils to write a Haiku about
Cheetos and stick the results
onto the pack

Hot Cheetos Haiku - Midnight snack attack, Thumb and forefinger stained red, The Cheetah wears shades.

Cheetos behind glass
they shine with a holy light but I’ve no quarters.

Scan with GUM to join in

 

NOTES ON NOVELS

See what other people are saying about the action and add your reaction

Cowboy Noir
Short story.

Unwanted boy grows into wanted man.

Stories within a story, a book with an intermission. Pick me up get stuck in

Scan with GUM to join in

RECENT GUMs

WE WANTED A WAY FOR PEOPLE TO INTERACT WITH THE DIGITAL SPACE AROUND PRODUCTS IN A MORE PHYSICAL AND PLAYFUL WAY.

Gum is at an early stage. We don’t have accounts, we don’t have geolocation, we don’t have integrations with other social networks - and maybe we never will.

We’re a small team trying to make something interesting and we’re as keen as mustard to hear what suggestions or feedback you may have. Email or Twitter is usually best.